Privacy Policy

What information is being collected/tracked by AudienceLabs.io technology?

1. We collect information where we/you place our pixel
2. We collect navigation behavior on your website where you place a unique pixel  
3. We collect navigation behavior on the website where you place a unique pixel is placed
4. Name of the website visitor
5. Geographic location of where they were when they visited Business
6. email
7. DOB
8. Job title
9. Personal LinkedIn URL
10. Personal email
11. Cell phone
12. Company of the visitor
13. Company domain
14. Company address
15. Company phone
16. Company LinkedIn URL
17. Naic code of company
18. SIC code of company
19. We also append every employee that works at this company providing the same information as website visitor
20. Employee count
21. Estimated Revenue

How do we share the information with the client?

We provide the information to clients in the following ways:

1. CSV file export
2. Through our Zapier integration

Does the AudienceLabs.io privacy policy cover just the iiintent.io website and or their products (AudienceID and Inmarket  Data)?

The AudienceLabs.io privacy policy ONLY covers visitors to the AudienceLabs.io domain and does ​NOT​ cover their products (AudienceID and InMarket Data). Our Privacy Policy was written by the Iiintent.io legal team with and strictly for the benefit ofIiintent.io and should not be used as a model, an example or be construed as legal advice or recommendation.  Every company must confer with their legal team to determine the proper privacy policy.

How is the client data that AudienceLabs.io collects protected?

All data collected by AudienceLabs.io is encrypted both in transit and at rest.  We have strict access control policies to prevent unauthorized users (including unauthorized AudienceLabs.io employees and contractors) from being able to access your data.

Does AudienceLabs.io share it or use client data with anyone outside of the client ?

AudienceLabs.io does ​NOT​ use or share client data with anyone outside of the client or who they designate in writing.

How does AudienceLabs.io encrypt the data?

All data transfer occurs using industry standard TLS encrypted connections.is stored (encryption at rest) using modern public key encryption standards. Encryption keys are securely stored using AWS KMS. Data

Does AudienceLabs.io store client PII data?

Your data is encrypted to prevent unauthorized access in transit and at rest.  It is hosted using various services through AWS (and/or other equivalent public cloud providers such as Microsoft Azure and Google Cloud) including Amazon S3, RDS and further secured against unauthorized access with IAM policies.

When a client terminates the agreement, what is AudienceLabs data retention period?  

We encrypt and store your data for 6 months then destroy it. While it’s being stored we have strict access control policies to prevent unauthorized users (including unauthorized AudienceLabs.io employees and contractors) from being able to access your data​.

Does AudienceLabs.io destroy the data after a certain period of time?

AudienceLabs.io destroys the data after 6 months

Would you be able to provide a list of the cookies you’ll place on our website through that tracking pixel?

AudienceLabs.io would be willing to share information presale, but will require an NDA be signed before disclosure.

Is there any way for us to test out the pixel and the tracking on our staging environment?

Your account’s tracking pixel may be used interchangeably in a staging and production environment.  If you wish to use a separate pixel for staging/testing purposes, please contact your account manager for assistance

How does this work with CCPA?

First and foremost ​Every​ company, ​whether or not they do business with Iiintent.io, MUST​ become CCPA compliant.  

CCPA is a consumer law...so every company must give the consumer...not businesses...who visit their website...the ability to opt out.

AudienceLabs.io does ​NOT​ offer services directly to consumers therefore we are not subject to the California Consumer Privacy Act. CCPA compliance is the responsibility of the website owner. We don't provide legal advice or information so please consult your legal counsel.

How does this work with GDPR?

We only resolve US identities so ​GDPR​ doesn’t apply to us

Contact Information

If you have any questions regarding our privacy policies please contact support@audiencelabs.io